About

CropConnect Enterprises (CCE) was started by Puneet Jhajharia and Ishira Mehta with an aim to link farmers directly with markets for fresh and processed agricultural produce using a market demand driven approach. To achieve this end the CCE team incessantly travels to remote corners of the world to discover products and farmers. This blog is an attempt to document this journey by sharing anecdotes, experiences and examples of inspiring people that come our way. Because really, its these seemingly small things which keep us going.